Impact isn’t just about deploying a system; it’s about understanding how that system or idea will be used 

The goal (of a “demo”) was / is:

to help the visitor change their perspective of the world through the lens of the demo. In trying to shift their thinking, we had to invite them to see the world differently. The demo was a prop. Everything about what I do as a researcher is rooted in the goal of using empirical work to help challenge people’s assumptions and generate new frames that people can work with.

How “Demo-or-Die” Helped My Career